A mother embracing her daughter

A willing seller.A willing buyer.One fewer firearm.

Safety On is a new public-safety initiative built around a simple idea: people who want fewer firearms in circulation should be able to participate in the firearms marketplace, too.

Get launch updatesRead the idea

01 · The idea

Always voluntary

Participation will always be voluntary. A willing seller and a willing buyer, nothing else.

No confiscation

Safety On will not confiscate firearms, restrict lawful ownership, or interfere with lawful sales between other parties.

Another buyer

We simply intend to become another buyer in the market, one whose purpose is permanent retirement rather than resale.

Privately funded

A privately funded program with no taxpayer money, backed by rigorous oversight and measurable results.

Lawful process

Make a competitive offer and complete the transaction through a lawful, carefully designed process.

Permanent retirement

Every firearm we purchase is permanently removed from circulation. It does not return to the marketplace.

02 · The commitments

No mandate. No confiscation.

We believe an organization built around voluntary transactions, private funding, rigorous oversight, and measurable results can add a new tool to the broader effort to reduce preventable firearm harm.

VoluntaryParticipation. Willing sellers only, always
NoneConfiscation, mandates, or restriction of lawful ownership
PrivateFunding. Independent, with rigorous oversight
NeverResale. Purchased firearms are permanently retired

03 · The market

Every year, millions of firearms move through private collections, estates, online listings, informal sales, and the secondary market. When an owner decides it is time to sell, the usual outcome is that the firearm passes to another owner and remains in circulation indefinitely. Safety On is being created to offer another option.

05 · The facts

01
393 millionCivilian firearms in the United States, more guns than people (Small Arms Survey, 2018).
02
120 per 100Firearms per 100 U.S. residents, versus about 20 per 100 in France and Germany.
03
~40%Share of the world's civilian-held firearms owned in the U.S., home to about 4% of the world's population.
04
44,447People who died from gun-related injuries in the U.S. in 2024, the most recent year with complete CDC data.
05
~39,000Estimated gun deaths from January through November 2025.
06
62%Share of U.S. gun deaths that were suicides in 2024: 27,593 people, the highest total on record.
07
15,364Gun homicides in 2024, the fifth-highest total ever recorded.
08
22×How much more frequent firearm homicide is in the U.S. than in the European Union, per capita.
09
No. 1Firearms have been the leading cause of death for Americans ages 1–17 for five consecutive years.
10
12.8 per 100kThe U.S. gun death rate in 2024, higher than the motor vehicle death rate of about 12 per 100,000.

Sources: Centers for Disease Control and Prevention; Small Arms Survey; Johns Hopkins Center for Gun Violence Solutions; Institute for Health Metrics and Evaluation; Pew Research Center; USAFacts.

06 · Our goal

1%4,000,000 firearms, permanently retired

One percent fewer firearms in America.

There are roughly 400 million civilian firearms in the United States. Our goal is to buy and permanently retire four million of them: one out of every hundred, one voluntary sale at a time. It is a small share of the whole, and a very large number of firearms that will never change hands again.